Toyota happens to be the most profitable car brand listed by this year's Best Global Brands positioning stepping up from number 10 to the 8 spot. In spite of the fact that Toyota was charged USD $1.2 billion in March 2014 by the United State justice Department and recalled almost 6.4 million automobiles overall only a couple of weeks after the fact, the Japanese car manufacturer met the emergency head on and maintained the notoriety of its brand of 77 years. The current year's expansion in deals exhibits development in the United States, as well as in business sectors such as Europe and China. With an end goal to upgrade practical incorporation, Toyota as of late reported arrangements to shift 4,000 U.S. workers from California to Texas. Although the act will create a noteworthy cash reserve, Toyota has all the earmarks of being more centered on the effectiveness it will instigate. Toyota believes the change will empower its business, advertising and production groups to team up first time ever.
Customarily seen as a strong, dependable brand that is maybe better recognized for its superb products than its identity, Toyota's campaigns such as "Let's go places" and "Go Fun Yourself" are unmistakably intended to include an all the more energizing and a perky element to its correspondences. Developing in another territory too, Toyota has been able to perceive the capability of to a great extent undiscovered female work force in its country of first establishment and strives to expand the quantity of female administrators in its positions. While just 101 ladies at present occupy posts out of 9,500 administrative positions, a current Automotive News article shows that Toyota is focused on increasing that number to about 320 by year 2020 and 570 by year 2030. Notwithstanding expanding diverse qualities inside the organization, Toyota is additionally dedicated to coordinated effort a signal that it is as of now grasping a major percentage rule that will be a necessity of leading brands in the prospective Age of You. For instance, Toyota has teamed up with German comfort car manufacturer BMW on activities extending from power module designing to electric drivetrains. All these community-oriented endeavors have assisted Toyota with things relating to expanding innovation costs, while likewise guaranteeing that the brand stays a natural steward within the automobile industry (Toyota took the #2 position in Interbrand's 2014 Best Global Green Brands report).
A crucial step in the right direction, Toyota's "Experience the Future of Mobility" display at the Aspen Ideas Festival advertised its "car of the Future," the brand's initial non-emitting hydrogen Fuel Cell Vehicle (FCV). The show additionally included a subtle look at Toyota's Driver Awareness Research Vehicle (DARV 1.5). Making use of Microsoft's Surface and Kinect, alongside custom biometric programming, the DARV 1.5 empowers the driver, travelers, and the automobile to cooperate as a group. It likewise includes innovation that naturally empowers or debilitates elements relying upon who is manning the navigation panel. Toyota has additionally made use of the DARV 1.5 to test out new methods for drivers to utilize wearable gadgets to control the vehicle's features. Not long after the Aspen Ideas Festival, Toyota set up the Toyota Mobility Foundation, which the organization fabricated to manage mobility issues around the world. By organizing joint effort, putting resources into mobility, and putting manageability and development at the highest point of its plan, Toyota is very much well placed to flourish in an evolving world.